The Internet reaches 1.3 billion people worldwide. That’s a lot of potential guests.
For your website to be an effective part of your tourism business your customers must know it exists and therefore you must market it as you would any other product.
Intergise can not only build you a professional website – well-designed, visually exciting and easy to use – we can create a marketing program that will promote your site and business. Effective web marketing can be the difference between success and failure in the tourism industry.
Tourism Internet Marketing Services
To help you in your business we look at a range of strategies:
Search Engine Marketing
Search engine marketing (SEM) is a type of Internet marketing that promotes websites by increasing their visibility on search engine results pages. This is achieved through search engine optimisation, Pay Per Click advertising (PPC), contextual advertising and sponsored listings.
A marketing strategy can be tailored to your tourism operation to target your market and generate increased, qualified traffic to your site.
Email Marketing
Email marketing campaigns are highly economical and effective marketing tool. This is true only if they are managed properly however, and are permission-based and targeted correctly. With 94% of Internet users using email, the dominant way most people connect to the Internet is via email.
A successful email marketing strategy builds relationships with your guests which helps you to gain repeat business thereby maximising the value of your guests and your profitability.
Social Media
Social networking sites are powerful tools for the marketing of your tourism operation over the Internet. These social networking sites, like Facebook, YouTube, Flickr, YouTube and Twitter, enable your guests and fans to get involved, spread the word and generate interest in your lodge, hotel, bar or restaurant.
Social media enables you to engage with your guests, allowing timely feedback and the opportunity to promote events, specials or other news.
Guerilla Marketing
Guerrilla marketing involves interacting with online discussion groups such as newsgroups, listservs and forums to promote a website or product. The marketer selects a relevant group and browses the discussions taking place, looking for opportunities to mention the website/product and sell its benefits. This method is not for everyone and must be handled carefully but can prove effective.
What Next?
Please contact us and lets see what we can do for your tourism operation.