Integrated Marketing

Over the internet you can reach 2.4 billion people across the globe. That’s a lot of potential guests and online marketing is the key to tapping into this market.

If done poorly, you can waste your time and money and drive away prospective clients.

If done well, you’ll create excitement about your safaris and the bookings will start rolling in.

Critical Elements for Safari Marketing

To run successful online marketing campaigns that will generate bookings for your safaris you need:

Laser focus on your target market

Identify your ideal clients and make sure every aspect of your marketing speaks directly to them.

Well-Built Website

Your website needs to be well organised, designed for mobile devices as well as desktops, easy to navigate and easy to read, and designed to convert visitors into enquiries.

Excellent Content

Eye-catching photos, well-written descriptions, useful information and credibility statements all work together to create excitement about your safaris and build trust so they are ready to book.

Relevant, interested traffic

Not only do you need a steady supply of visitors to your website but it needs to be targeted traffic - people who are interested in your safari experiences.

Visitor retention strategy

Few people are ready to book on their first visit to your website. You need to use strategies like email marketing automation to keep their attention and get them to come back.

Integrated Online Marketing

Strategic online marketing works to produce ever increasing bookings for your safaris.

Optimised Websites

Showcase your safari property and tours. Build trust with potential clients, create interest about your tours and generate direct bookings.
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Email Marketing

Highly economical marketing which  tells guests and agents what you have to offer and leds them towards a booking.
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Online Advertising

Appear at the top of the search pages and social sites with targeted online advertisements where you control the costs.
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What Our Clients Say

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Help, Expertise & Advice

"We have already seen two enquiries this week via our site, one via a google search the other via social media, so I’m stoked now its time -  to push the content through- for more enquiries."

Martin Meyer

Martin Meyer Safaris

An Increase in Business

"The presentations, flyers, fact sheets, not to mention the websites, social media posts, newsletter, have all been super.

I think it’s going much better than we have ever had. We have seen an increase in business this year compared to last. The last two months have been pumping."
Britt Watson

Britt Watson

Island Safaris

Open, Honest & Clear

"We shopped around initially and found most prices incredibly steep, but then we were also in a very weak position being completely IT ignorant. We found with great relief that David did not take advantage of this and was open, honest and clear (for complete beginners!) in his delivery of everything."

David & Robyn Foot

Ride Botswana

Five Stages of the Travel Journey

The Travel Journey is the key to successful tourism marketing, helping you to understand how travellers experience tourism.

Dreaming

People are browsing for ideas and inspiration on where they could travel to, stay, and what they want to experience.

Planning

After deciding on a destination, people start to plan accommodation, travel, and activities, comparing options and prices before finalising their decision.

Booking

The culmination of the decision-making stage where people finalise their plans and commit to their chosen holiday and make a booking.

Experiencing

The traveller arrives at their destination and ventures into thw wilderness for their safari adventure.

Sharing

After their safari, travellers cherish their memories, sharing their experiences with family and friends on social media.
hello world!

Online Marketing Cycle

Strategic online marketing works to produce ever increasing bookings for your safaris.

Plan & Prepare

Develop an effective marketing strategy that targets your ideal clients.

Publish & Promote

Enable people to find you online with optimised websites and marketing campaigns.

Excite & Entice

Create excitement about your safaris and make people want to visit.
Hippo on a bicycle

Engage & Convert

Engage with people not yet ready to book turning enquires into bookings.

Monitor & Analyse

Monitor your marketing results and analyse to see what is working and what is not.

Adapt & Optimise

Continuously adapt your marketing efforts to focus on what delivers results.

Safari Marketing

Get moving today to get ahead of your competition and start developing the foundation for long-term tourism success.

Website Support

Website support and maintenance for your safari property or tours so your website is always fresh, current and working properly.

Web Hosting

Managed WordPress web hosting for your site that is crafted for speed and security to provide the best performance.

Search Engine Optimisation

Optimise your website so that it shows up on the search engines so that people ready to book a safari can find your site.

Social Media Marketing

Connect woth huge communities on social media networks and have your current and prospective clients share your stories.

Marketing Strategy

Detailed online marketing strategies and a realistic action plan that is a roadmap to successful marketing your safari operation.

Copywriting

Professionally written safari tour descriptions and itineraries that generate excitement and inspire readers.

Promotional Design

Look like a professional safari operator with promotional designs to showcase your safaris for agents and clients.

Content Marketing

Create content designed to attract prospective clients who are ready to book their dream safari.

White Label Marketing

Expand your marketing service and offer your clients extra value with a silent partner, working in the background.

Online Marketing Packages

The monthly online marketing packages combine the essential marketing services a safari operator needs to drive bookings.

We act as your online marketing manager to develop and manage integrated marketing campaigns to promote your business globally and generate bookings.
Core
Plus
Pro
Develop and manage an integrated online marketing strategy to drive bookings
Develop and manage ongoing digital marketing campaigns
Develop and implement a content marketing strategy and calendar
Google or Facebook ads to drive online traffic to the company website
Website maintenance so your site is always up to date, secure and working properly
Design, build and maintain a social media presence on Facebook
Monthly targeted email marketing newsletters
Copyediting of marketing materials, products and safari descriptions

Online Marketing Core

$450 /monthly
Essential marketing services designed to build your business
Order Now
Develop and manage an integrated online marketing strategy to drive bookings
Develop and manage ongoing digital marketing campaigns
Develop and implement a content marketing strategy and calendar
Google or Facebook ads to drive online traffic to the company website
Ongoing search engine optimisation to improve and maintain the website’s search rankings
Website management and ongoing development
Design, build and maintain a social media presence on Facebook
 Regular targeted email marketing newsletters and campaigns
Copyediting of marketing materials, products and safari descriptions

Online Marketing Plus

$850 /monthly
Online marketing strategies, tailored for safari operators, designed to increase your bookings and your profits
Order Now
Develop and manage an integrated online marketing strategy to drive bookings
Develop and manage ongoing digital marketing campaigns
Develop and implement a content marketing strategy and calendar
Google and Facebook ads to drive online traffic to the company website
Ongoing search engine optimisation to improve and maintain the website’s search rankings
Website management and ongoing development
Design, build and maintain a social media presence on Facebook
Regular targeted email marketing newsletters and campaigns
Series of automated email campaigns triggered by visitor action
Copyediting of marketing materials, products and safari descriptions

Online Marketing Pro

$1,250 /monthly
A comprehensive suite of marketing services designed to showcase your safaris and reach out to new markets
Order Now

Let's Talk

Like to work together? Tell us a little about you and the project you'd like to work with us on.
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