Content Marketing

Turn Strangers Into Guests

Content marketing dominates modern marketing.

Content marketing is about bringing customers to you rather than fighting with all of your competitors and relying on the hard sell.

By creating content designed to appeal to your client’s desires you’ll attract prospective clients who are ready to book their dream safari.

Companies that blog generate 67% more leads per month than those that don't.

How Content Marketing Works

Turn strangers into guests and ambassadors for your safaris.

  • Attract

    Attract visitors to your website from those who are your dream clients.

  • Convert

    Convert website visitors into leads by gathering their contact information.

  • Close

    Talk to your leads and develop them into confirmed bookings.

  • Delight

    Delight them with a memorable safari and continue to engage with them.

Content Marketing Strategy

For your content marketing to be successful you need a strategy. Without a clear and effective strategy you will go off track and waste your time and money.

We’ll develop clear buyer personas to ensure your content marketing speaks to, and meets the needs of, your target market.

A content marketing calendar will be created to plan and organise your content marketing efforts. This way you’ll be sure to publish the right content on the right channels at the right time.

Cheetah cub, Namibia

Marketing is no longer about the stuff you make, but about the stories you tell.

Don’t have the time to create content?

Have you run out of blog ideas?

Do you know what you want to say but not sure how to say it?

You're not alone.

Content Creation

We’ll work with you to create professional and engaging blog content that:

Drive high rankings on search engines

Promote engagement with clients and agents

Link to and promote your safaris

Encourage sharing on social media

Let's Talk

Like to work together? Tell us a little about you and the project you'd like to work with us on.