Promote Your Safaris & Generate Bookings With Online Ads
Search Engine Marketing
The vast majority of holidays are started with a search on Google.
With thousands of safari operator websites and millions of searches happening each day your website needs to be visible to prospective clients so that you can generate bookings.
Search engine marketing is a very effective way to appear at the top of the search results and market your safaris.
Get noticed by clients who are actively looking to book a safari
Advertising With Google AdWords
AdWords ads are displayed along with search results on Google, as well as on search and content sites in the vast Google Network.
The ads are targeted to display to people who are actively searching for a safari like yours.
Ads are displayed by Google when they relate to a search query made by a potential client.
You can choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click.
You pay only when someone clicks on your ad.
This means that Adwords is an efficient and cost effective way to advertise.
Be Seen Across the Web
Promote yourself with search ads, display ads, video ads and app ads.
Advertise to Your Target Market
Target the globe or specific countries and regions.
Control Your Costs
Set your own budget which can be adjusted whenever you want.
Measure Your Performance
See how your ads are performing, adapting to push what works for you.
Someone visits your website but leaves without making a booking.
Later, when they are on the web and social media they are targeted with your ads.
Their interest is rekindled and they return to your site to make an enquiry or booking.
98% of visitors to your web site leave without making a booking. Retargeting brings them back.
Ads from a retargeting campaigns get clicked on 200-400% more often than traditional online advertising as your advertising to someone who’s already interested in your destination or safaris.
No matter how memorable your safaris are or how spectacular your destination, most people who visit your website are going to leave without making an enquiry or a booking.
Retargeting keeps your safaris in front of them after they leave giving you second, third, even fourth chance to bring them back to get that booking.
Promote Your Page
Create ads that will show in Facebook news feeds, sidebars and on Instagram.
Promote Your Website
Promote your website with Facebook ads that show in the news feed and on Instagram.
Boost Your Posts
Boosted posts appear higher in the news feed and Instagram, for a better chance your audience will see them.
Fill up your tours or beds with special deals shared with your clients over Facebook.
Increase awareness and bookings to your next event with targeted event ads.
Find new clients and build relationships with them through a social network of more than 1.8 billion people.
Facebook is increasingly popular with tourism operators and rightly so. It’s the number one social network with a massive community that you can market your safaris to.
It might be free to setup a Facebook Page but if you really want to get your marketing message out to the community you need to look at promoted posts and targeted Facebook ads.
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