E-marketing

Why is Web Marketing Critical?

The Internet reaches 1.3 billion people worldwide. That's a lot of potential customers.

For your website to be an effective part of your business your customers must know it exists and therefore you must market it as you would any other product.

The difference between success and failure

Intergise can not only build you a professional website - well-designed, visually exciting and easy to use - we can create a marketing program that will promote your site and business. Effective web marketing can be the difference between success and failure.

To help you in your business we look at a range of strategies:

Design optimisation
Search engine optimisation
Online advertising
Email marketing
Guerilla marketing
Affinity sites and Affiliate programs

Design Optimisation

The first step for ensuring any website is successful is ensuring the design is right. In addition to the critical issues of the type and quality of content required to capture the interest of users, the site must be designed to be easy to use, download quickly, simple to navigate and be aesthetically pleasing.

Design optimisation is a standard component of any web development or review and redesign that Intergise undertakes.

Search Engine Optimisation

With millions of webpages most users find the website they are looking for by using search engines. Seacrh engine such as Google, are automated services that explore and index the Web. Getting your website ranked high on major search engines isn't easy. Most search engines use complex algorithms to determine where your listing will rank - and the algorithms vary from engine to engine. Websites that haven't been optimized get lost, meaning no one can find you, let alone buy from you.

With our search engine optimisation service we register your site with the major search engines as well as adjust your website's content, text, keywords and page titles to maximise your ranking.

Search Engine Marketing

Online advertising utilises the Internet and the Web in order to deliver marketing messages and attract customers. The most common examples of online advertising are contextual ads and banner ads.

Contexual ads are ads relating to keywords used in an Internet search or to the content of a webpage being viewed. Banner ads are images or animation displayed on a webpage or email marketing a particular product or service.

Email Marketing

Email campaigns can be a highly economical and effective marketing tool. This is true only if they are managed properly however, and are permission-based and targeted correctly. The practice of sending unwanted or unsolicited email messages is known as spamming and is universally reviled.

The establishment of a successful email campaign involves a range of activities such as creation, collation and qualification of mailing lists, email message development, frequency management and response management.

Guerilla Marketing

Guerrilla marketing involves interacting with online discussion groups such as newsgroups, listservs and forums to promote a website or product. The marketer selects a relevant group and browses the discussions taking place, looking for opportunities to mention the website/product and sell its benefits. This method is not for everyone and must be handled carefully but can prove effective.

Affinity Sites and Affiliate Programs

The basis of the Web is the hyperlinks connecting webpages and websites together. By its very nature, the Web encourages sites about related topics to link to each other.

Securing inbound links to your website is an important part of online promotion. Entering into marketing alliances can be an important strategy as if you are trying to attract customers of a specific demogaphic, the best place to find them may be at another site. There are two types of alliances - affinity sites, providing inbound links without cash compensation, and affiliate programs, providing inbound links in exchange for a fee.

What Next?

Please contact us and lets see what we can do for you.