The vast majority of online sales are initiated with a search on one of the search engines. With millions of websites and millions of searches happening each day your website needs to be visible to attract customers so that you can generate sales. Search engine marketing (SEM) is a very effective way to market your business over the Internet.
Search engine marketing combines search engine optimisation with pay per click advertising to drive targeted traffic to your website and increase sales.
Pay Per Click Advertising
Pay Per Click Advertising (PPC) is one of the best tools for online marketing. The ads you see at the top and right of search engine results pages (SERP) are those that are part of PPC campaign. These ads are displayed by the search engines and relate to the search query made by the potential customer. You can choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You pay only when someone clicks on your ad. This means that PPC is an efficient and cost effective way to advertise.
Google AdWords
Google AdWords is a quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks and Blogger. With searches on Google and page views on the Google Network each day, Google AdWords ads reach a vast audience.
- There’s no minimum spending requirement – just a nominal, one-time activation fee;
- You set the limit on how much you’re willing to spend each day;
- You specify how much you’re willing to pay per click or per impression;
- Choose to pay only for clicks on your ads (with cost-per-click bidding) or only for impressions your ads receive (with cost-per-thousand-impressions bidding).
Bing and Yahoo! Search
With Microsoft Advertising you can use Bing and Yahoo! Search to market to your customers. With adCenter the marketing campaign’s performance can be monitored and measured and optimised as it progresses to maximise traffic and conversions. Some of types of online advertising are:
- Search advertising: Promotes your operation next to relevant search results and you pay only when someone clicks your ad
- Content ads: Placed next to relevant stories where it is seen by consumers as they browse related information
- Mobile search: Advertising helps you target tech-savvy, on-the-go customers at great value
- Display advertising: Banners, images, and rich media – engages your audience visually and emotionally to help improve brand recognition and loyalty
What Next?
To learn more about how our search engine marketing service can help you please contact us.
