Keyword Research
Keywords are words or phrases that refer to the content of a web page and are one of the building blocks of search engine optimisation (SEO). The days of stuffing as many keywords as possible into the meta tag of a web page are long over, however. Today, its about finding keywords that are relevant to the business and your customers and carefully using them to drive targeted, qualified traffic to your website.
The process of determining the appropriate keywords for a website is known as keyword research. Very simply, it involves undertaking an often painstaking investigation to discover what terms people search for, how often, and how many and which other sites appear for those terms. Keyword research is a strategic exercise that enables you to determine which queries your site is most relevant for and for which you can feasibly expect a return, then optimise your site accordingly.
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