Search Engine Optimisation

What Is Search Engine Optimisation?

Search engine optimisation (SEO) is a discipline involving a range of tasks and techniques that improve the ranking of a website by the search engines. The goal of effective search engine optimisation is not only to improve the volume of traffic but the quality as well.

The customer you most want to find your website is the one that is already looking for it

The various search engines all use different methods or algorithms to determine the relevancy of a website (and hence it's ranking). In addition, these algorithms are continuously changing which has a follow on effect on a website's ranking. Search engine optimisation considers how search algorithms work and what people search for. Search engine optimisation may involve a website's code, presentation, and structure, as well as fixing issues that could prevent search engines from fully reviewing a site. Another technique includes adding unique content to a site so that it is more relevant to the search engines and users alike.

Effective search engine optimisation is an ongoing process and is not a quick fix. It takes time for search engines to revisit a website, time to make necessary amendments to the webpages and time to build a links from other other websites. The sooner you get started however, the sooner you can start seeing results.

Why You Need Search Engine Optimisation

Best investment you've ever made online

Typically, the earlier a website is listed in the search results, or the higher it ranks, the more searchers will visit that website. According to Jupiter Media Metrix, 80 percent of Internet users start off with a search engine before they buy a product or service online. Not appearing in the top listings can be the difference between the success or failure of your online business.

This may be the best investment you've ever made online and could mean the difference between a website that's "just there" and one that's producing results.

Black Hat Vs White Hat

Search engine optimisation techniques are divided into two broad categories: black hat (techniques prohibited by the search engine or involving deception) and white hat (conforms to the search engine's guidelines and do not involve deception). White hat techniques typically produce longer term results whereas black hat techniques will often lead to penalties or even to a website being banned in the medium term.

Intergise only utilises ethical white hat techniques in its search engine optimisation.

Optimisation Process

Analyse

Optimise

Emphasise

How We Can Help Your Business

There's a lot of websites out there - millions. In a competitive world it's important that potential customers can find you.

Through up to date, ethical search engine optimisation techniques Intergise can:

Improve the visibility of your website
Improve the return on investment you have made
Attract more customers from your target market
Increase the usability and relevancy of your website

What Next?

To learn more about how our search engine optimisation service can help you please contact us.