Search Engine Optimisation For Tourism Websites
Search engine optimisation (SEO) is a discipline involving a range of tasks and techniques that improve the ranking of a website by the search engines. The goal of effective search engine optimisation is not only to improve the volume of traffic but the quality as well.
The client you most want to find your website is the one that is already looking for it
The various search engines all use different methods or algorithms to determine the relevancy of a website (and hence it’s ranking). In addition, these algorithms are continuously changing which has a follow on effect on a website’s ranking. Search engine optimisation considers how search algorithms work and what people search for. Search engine optimisation may involve a website’s code, presentation, and structure, as well as fixing issues that could prevent search engines from fully reviewing a site. Another technique includes adding unique content to a site so that it is more relevant to the search engines and users alike.
Effective search engine optimisation is an ongoing process and is not a quick fix. It takes time for search engines to revisit a website, time to make necessary amendments to the webpages and time to build a links from other other websites. The sooner you get started however, the sooner you can start seeing results.
Why You Need Search Engine Optimisation
Best investment you’ve ever made online
Typically, the earlier a website is listed in the search results, or the higher it ranks, the more searchers will visit that website. According to Jupiter Media Metrix, 80 percent of Internet users start off with a search engine before they buy a product or service online. Not appearing in the top listings can be the difference between the success or failure of your online business.
This may be the best investment you’ve ever made online and could mean the difference between a website that’s “just there” and one that’s producing results.
Optimisation Process
Analyse
- Website review
- Keyword research
Optimise
- Website architecture
- Content copywriting
Emphasise
- Search engine & directory submission
- Link development
- Content development
How We Can Help Your Business
There’s a lot of websites out there – millions. In a competitive world it’s important that potential customers can find you.
Through up to date, ethical search engine optimisation techniques Intergise can:
- Improve the visibility of your website
- Improve the return on investment you have made
- Attract more guests from your target market
- Increase the usability and relevancy of your website
SEO Packages
| Package | SEO Foundation | SEO Starter | SEO Professional | SEO Enterprise |
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| Fee | $150 | $160pm | $350pm | $600pm |
| Website SEO review |  |
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| Keyword research | |
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| Meta information | |
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| Internal linking | |
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| Search engine submission | |
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| Protocol sitemap | |
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| Google Analytics setup |  |
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| Link development | |
4 hours per month | 10 hours per month | 20 hours per month |
| Content management | |
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| Analytics reporting | |
Monthly | Weekly | Weekly |
What Next?
To learn more about how our search engine optimisation service can help you please contact us.
