Website Architecture
The way a website is built can have a strong impact on the effectiveness of the website. An unoptimised structure or invalid code can reduce the visibility of a website and counter the effectiveness of other optimisation efforts. Most of these issues will be invisible to website owners and users alike but they have a real impact.
We look at:
- Optimising XHTML Code: It only makes sense that the better built and cleaner the code is, the less digging searh engines have to do to find what they are looking for. Also, invalid code can cause the search engines to skip content and that content’s value for optimisation purposes.
- XHTML META Information: Within the code that creates a Web page there is meta information, some of which is used by the search engines. Incorrect usage will lead to no benefit or even a penalty to a site’s ranking. We tailor each page’s meta information to the page’s content and targeted keywords ensuring each page of your website is effectively optimised.
- Internal Linking: Linking of pages within a website is also important and aids the search engines to find all of the site’s content.
- Website Structure: Site layout, file names, URL’s, link updating.
What Next?
To learn more about how our search engine optimisation service can help you please contact us.