Posts Tagged "Tourism"

TripAdvisor for business has released some survey findings which should be of interest to all tourism operators. The findings are: [list unordered] 96% of travelers prefer properties that display contact information 88% of travelers booked two or more vacations last year 72% of travelers turn to TripAdvisor at the start of the booking process 92% of travelers book properties with detailed information on their TripAdvisor listing [/list] TripAdvisor Marketing Packages TripAdvisor is the world’s largest travel site with a huge community of users. Intergise has developed several TripAdvisor packages to help your tourism operation to utilise this tremendous marketing resource. Our packages include TripAdvisor Foundation, TripAdvisor Reputation Management and...

TripAdvisor announced the results of its first annual survey of accommodation owners. The U.S. focussed survey survey was of more than 1,000 accommodation owners including hoteliers, B&B and guest house owners. Social Media Marketing on the Rise The majority of owners (57%) are increasing their use of social media more to engage with their guests with a planning increase to their social media marketing budget.  Only a small portion (6%) are planning to reduce their social media marketing budget with 36% planning to keep it at its current level. Almost all (99%) plan to respond to online guest reviews. Attracting Guests Online Using Photos to Get Noticed Online [list unordered] 67% of owners will post 1- 1o photos per property this year 26% of owners will...

With travel and tourism being one of the most popular products on the Internet, a website is critical to the success of any tourism operation. Just having a website is not enough, however. Just sticking up a brochure website and marketing over the Internet are very different things. Your tourism website must be designed to meet your online marketing objectives and with your target market in mind. Your website needs to attract visitors, spur them to visit your safari lodge, hotel, apartments, buy your tour excursion or product and encourage them to spread the word. When planning your tourism website it is important to: [list unordered] Define your target market and develop your Internet marketing strategy and website with them in mind Develop an Internet marketing...

The new Intergise website has now been launched. The website has been redesigned to reflect the new focus on the tourism and hospitality industries. To coincide with the launch of the new website, a range of new services have developed to specifically cater for the needs of tourism operators. Intergise delivers business driven Internet solutions to the tourism and hospitality industry. Our focus is the African marketplace – we live and work here and it is what we love. One new service is TripAdvisor Marketing. TripAdvisor is the world’s largest travel site  and Intergise has developed several TripAdvisor packages to help your tourism operation to utilise this tremendous marketing resource. Having worked in both the...