Planning Your Tourism Website
With travel and tourism being one of the most popular products on the Internet, a website is critical to the success of any tourism operation. Just having a website is not enough, however. Just sticking up a brochure website and marketing over the Internet are very different things. Your tourism website must be designed to meet your online marketing objectives and with your target market in mind. Your website needs to attract visitors, spur them to visit your safari lodge, hotel, apartments, buy your tour excursion or product and encourage them to spread the word. When planning your tourism website it is important to: [list unordered] Define your target market and develop your Internet marketing strategy and website with them in mind Develop an Internet marketing...
New Tourism Focussed Website Launched
The new Intergise website has now been launched. The website has been redesigned to reflect the new focus on the tourism and hospitality industries. To coincide with the launch of the new website, a range of new services have developed to specifically cater for the needs of tourism operators. Intergise delivers business driven Internet solutions to the tourism and hospitality industry. Our focus is the African marketplace – we live and work here and it is what we love. One new service is TripAdvisor Marketing. TripAdvisor is the world’s largest travel site and Intergise has developed several TripAdvisor packages to help your tourism operation to utilise this tremendous marketing resource. Having worked in both the...