David Foot Safaris approached us to create a new website for the privately guided safari arm of David Foot Safaris, formerly part of the Ride Botswana website.
The website was to be visually appealing and encourage prospects to make an enquiry.
Imagery were used throughout to create excitement about the safari experiences with each tour itinerary having multiple photo galleries.
Trust indicators were used throughout along with prominent calls to action to encourage direct bookings.
A new, classic logo was designed for David Foot Safaris.
On-page search engine optimisation was undertaken for each page of the website. To ensure the existing search rankings of the privately-guided tours were preserved each relevant page of the old website was redirected to a corresponding page on the new website.