The Island Group approached us to revitalise all of their group websites.
The old site was not visually appealing, not user friendly, difficult to navigate and not optimised for mobile viewing.
The new website was designed to have a great online presence, captivating people’s imaginations inspiring them to want to explore Botswana. The content was created to provide a range of options for all prospective clients, whatever their budget.
Trust indicators were used throughout along with prominent calls to action to encourage direct bookings.
The project including a complete reorganisation of the website content. Each page of the website was copy edited for clarity and engagement and new copy was written where gaps were identified.
On-page search engine optimisation was undertaken for each page of the website. The separate off-site blog was integrated into the new website with all post being imported.