A complete online marketing package for the Island Safaris Group, covering Island Safari Lodge, Island Mobile Safaris and African Secrets.
The online marketing includes:
- Develop and implement an integrated online marketing strategy to drive bookings.
- Develop and implement ongoing digital marketing campaigns.
- Develop and implement a content marketing strategy and calendar.
- Devise and implement strategies to drive online traffic to the company website utilising a range of techniques including search engine marketing and SEO.
- Develop and implement a visitor retention strategy to maintain contact with website visitors, turning casual enquiries into bookings.
- Track traffic and conversion rates and continuous improvement to the website including usability, design and content.
- Maintenance and updates of each website so it is continuously improving, secure from hackers and working efficiently.
- Design, build and maintain a social media presence across all relevant platforms.
- Regular targeted email marketing newsletters and campaigns.
- Copyediting and copywriting of marketing materials, product and safari descriptions.
- Promotional design of flyers, brochures, fact sheets and other marketing materials.