Island Safari Group

Island Safaris

Online Marketing for Safari Operator

A complete online marketing package for the Island Safaris Group.

  • Develop and implement an integrated online marketing strategy to drive bookings.
  • Develop and implement ongoing digital marketing campaigns.
  • Develop and implement a content marketing strategy and calendar.
  • Devise and implement strategies to drive online traffic to the company website utilising a range of techniques including search engine marketing and SEO.
  • Develop and implement a visitor retention strategy to maintain contact with website visitors, turning casual enquiries into bookings.
  • Track traffic and conversion rates and continuous improvement to the website including usability, design and content.
  • Maintenance and updates of each website so it is continuously improving, secure from hackers and working efficiently.
  • Design, build and maintain a social media presence across all relevant platforms.
  • Regular targeted email marketing newsletters and campaigns.
  • Copyediting and copywriting of marketing materials, product and safari descriptions.
  • Promotional design of flyers, brochures, fact sheets and other marketing materials.

Project Details

Project: Online marketing

Client: Island Safaris

Type: Safari operator

Country: Botswana

Britt Watson, GM African Secrets

The presentations, flyers, facts sheets, not to mention the websites, social media posts, newsletter, have all been super.

I think it’s going much better than we have ever had. We have seen an increase in business this year compared to last. The last two months have been pumping.

Britt Watson

GM, Afrian Secrets

Project Elements

  • Online marketing strategy

  • Digital marketing campaigns

  • Social media marketing

  • Email marketing

  • Content marketing

  • Content calendar

  • Copywriting

  • Promotional design

  • Search engine optimisation

  • Search engine marketing

  • Visitor retention

Let's Talk

Like to work together? Tell us a little about you and the project you'd like to work with us on.