Island Safaris

Online Marketing for Safari Operator

A complete online marketing package for the Island Safaris Group.

• Develop and implement an integrated online marketing strategy to drive bookings.
• Develop and implement ongoing digital marketing campaigns.
• Develop and implement a content marketing strategy and calendar.
• Devise and implement strategies to drive online traffic to the company website utilising a range of techniques including search engine marketing and SEO.
• Develop and implement a visitor retention strategy to maintain contact with website visitors, turning casual enquiries into bookings.
• Track traffic and conversion rates and continuous improvement to the website including usability, design and content.
• Maintenance and updates of each website so it is continuously improving, secure from hackers and working efficiently.
• Design, build and maintain a social media presence across all relevant platforms.
• Regular targeted email marketing newsletters and campaigns.
• Copyediting and copywriting of marketing materials, product and safari descriptions.
• Promotional design of flyers, brochures, fact sheets and other marketing materials.