A new, modern website to replace and upgrade the previous website which suffered from numerous flaws which was reducing the likelihood that users would book a tour.
The new website features a dynamic slideshow on the home page featuring eye-catching images for each of Sunrise Ground Tours’ safari tours. Each slide links to a dedicated page for the tours, each with a slideshow photo gallery, summary, interactive itinerary, social media sharing and a call to action to encourage users to make a booking or enquiry. A custom booking form was created to facilitate online bookings.
As part of the process, each page was search optimised to allow it to show up in relevant searches.