Safari Marketing

Using Psychology to Make Your Prices Seem Great Value

Psychology influences whether people consider prices to be high or low and use can use simple techniques to subconsciously make your prices seem great value.

How to Get Your Guests to Write Reviews for Your Lodge

By David Brown

If you can get more guests to write a review you will see you lodge jump up the TripAdvisor listings. Here’s a few tips on how to get more reviews.

5 Bad Writing Habits You Need to Cut From Your Safari Descriptions

By David Brown

Bad writing habits can creep into your safari and tour descriptions so you won’t get the bookings. Stop making these 5 safari tour copywriting errors.

Writing Titles for Your Safari Tours

By David Brown

The title of a safari is an important part of a website page and recent research has shown that certain words effect how people view the tour.

Travel Habits Study Infographic: Travel, Upgraded

By David Brown

Google has published an interesting tourism infographic that will be on interest to every safari operator.

Kafunta River Lodge Awarded 2013 Certificate of Excellence by TripAdvisor

By David Brown

Congratulations to our client Kafunta Safaris, whose safari lodge in Zambia, Kafunta River Lodge, has been awarded a 2013 Certificate of Excellence by TripAdvisor.