Integrated Online Marketing

All Working Together to Drive Safari Bookings

Over the internet you can reach 2.4 billion people across the globe.

That’s a lot of potential guests and online marketing is the key to tapping into this market.

If done poorly, you can waste your time and money and drive away prospective clients.

If done well, you’ll create excitement about your safaris and the bookings will start rolling in.

Saddle-billed stork
Travel customer journey diagram

Travel Customer Journey

Online Marketing Cycle

Strategic online marketing works to produce ever increasing bookings for your safaris.

  • Plan & Prepare: Develop an effective marketing strategy that targets your ideal clients.
  • Publish & Promote: Enable people to find you online with optimised websites and marketing campaigns.
  • Excite & Entice: Create excitement about your safaris and make people want to visit.
  • Engage & Convert: Engage with people not yet ready to book turning enquires into bookings.
  • Monitor & Analyse: Monitor your marketing results and analyse to see what is working and what is not.
  • Adapt & Optimise: Continuously adapt your marketing efforts to focus on what delivers results.

Safari Websites

Feline Fields website banner

Web Design

Showcase your safari property and tours. Build trust with potential clients, create interest about your tours and generate direct bookings.

Website Support

Website support and maintenance for your safari property or tours so your website is always fresh, current and working properly.

Search Engine Optimisation

Optimise your website so that it shows up on the search engines so that people ready to book a safari can find your site.

Online Marketing

Social Media Marketing

Connect with huge communities on Facebook, Twitter and other social media and have your current and prospective clients share your stories.

Email Marketing

Very economical and effective marketing which educates guests and agents, gets them to book, tells them what else you have to offer and brings them back.

Online Advertising

Appear at the top of the search pages and social sites with targeted online advertisements where you control the costs.

African Secrets email campaign

Marketing Support

Martin Meyer Safaris brochure

Marketing Strategy

Detailed online marketing strategies and a realistic action plan that is a roadmap to successful marketing your safari operation.

Copywriting

Professionally written safari tour descriptions and itineraries that generate excitement and inspire readers.

Promotional Design

Looks like a professional safari operator with promotional designs to showcase your safaris for agents and clients.

Let's Talk

Like to work together? Tell us a little about you and the project you'd like to work with us on.