Integrated Online Marketing
All Working Together to Drive Safari Bookings
Over the internet you can reach 2.4 billion people across the globe.
That’s a lot of potential guests and online marketing is the key to tapping into this market.
If done poorly, you can waste your time and money and drive away prospective clients.
If done well, you’ll create excitement about your safaris and the bookings will start rolling in.
Travel Customer Journey
Online Marketing Cycle
Strategic online marketing works to produce ever increasing bookings for your safaris.
- Plan & Prepare: Develop an effective marketing strategy that targets your ideal clients.
- Publish & Promote: Enable people to find you online with optimised websites and marketing campaigns.
- Excite & Entice: Create excitement about your safaris and make people want to visit.
- Engage & Convert: Engage with people not yet ready to book turning enquires into bookings.
- Monitor & Analyse: Monitor your marketing results and analyse to see what is working and what is not.
- Adapt & Optimise: Continuously adapt your marketing efforts to focus on what delivers results.