Copywriting That Sells Safaris

Copywriting is the art of persuasive writing. It is a powerful combination of compelling imagery with a strong sales message to lead people towards making a booking.

Your business needs copy, for everything from your website’s pages that drive sales, through safari tour itineraries that create excitement, to the blog posts that engage customers on social media.

Travel is about experiences. We’ll craft copy that tells your story, transporting your readers to Africa and painting a mental picture of the safari experience.

The copy will evoke emotion, sensation and the desire to travel. It will answer their need and show your safaris are what they have been looking for.

Website Copywriting

Your website has just seconds to: Grab attention, build interest, create desire, motivate action.

People don’t read on the web like they do with print.

They skim down a web page, scanning the headlines and highlights. If it captures their attention they will look closer and continue reading.

If the web page doesn’t capture their attention, they will move on, perhaps to a competitor’s website.

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Copy for Google
You want your website to be found on the search engines. Copy written with SEO in mind will help get you there.

Each web page copy will be optimised for carefully selected keywords. These relevant keywords will be strategically integrated into the page’s headings and body copy so that it can be found and ranked by Google.
Copy for Humans
Above all, the copy is written for humans. Web pages might be ranked by search engines but they’re read by people.

Your website copy needs to be relevant and useful, easy to read and understand and instil trust in your operation and what you offer.

Tourism Copywriting

Destination Descriptions

Lush descriptions of your African destination(s) that evoke a mental picture of landscapes, wildlife and culture.

Website Copywriting

Engaging and informative web pages, written for humans (and Google) and formatted to be easily read.

SEO Copywriting

Editing and writing website copy so that it can be found by search engines for the keywords you want to rank for.

Tour Itineraries

Tour itineraries that speak to your target market and convey the type of experience they are looking for.

Email Newsletters

Emails with subject lines designed to get them opened and well-written copy to keep people reading.

Brochures

Persuasive and informative brochures that really sell your safari lodge, camp, destinations and tours.

Blog Posts

Keep your blog updated with regular, interesting posts that can be created right on your website.

Article Copywriting

Informative and engaging articles for publication on media and magazines like Africa Geographic.

Ad Copywriting

Ads that grab people’s attention with concise headlines and copy and has a clear call to action.

Copy Writing & Editing Packages

Copy to evoke emotion, sensation and the desire to travel. It will answer their need and show your safaris are what they have been looking for.

Proofreading

$15/page

Essential Editing

Check for typos

Check grammar

Check style errors

Check image captions

Research

Copyediting

Copywriting

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Copyediting

$25/page

Most Popular

Check for typos

Check grammar

Check style errors

Check image captions

Edit syntax

Edit copy

Organise copy

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Copywriting

$75/page

Full Content Creation

Research

Copywriting

Search optimisation

Proofreading

Editing

Revisions

Submission

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Copywriting