Copywriting is the art of persuasive writing. It is a powerful combination of compelling imagery with a strong sales message to lead people towards making a booking.
Your business needs copy, for everything from your website’s pages that drive sales, through safari tour itineraries that create excitement, to the blog posts that engage customers on social media.
Travel is about experiences. We’ll craft copy that tells your story, transporting your readers to Africa and painting a mental picture of the safari experience.
The copy will evoke emotion, sensation and the desire to travel. It will answer their need and show your safaris are what they have been looking for.
People don’t read on the web like they do with print.
They skim down a web page, scanning the headlines and highlights. If it captures their attention they will look closer and continue reading.
If the web page doesn’t capture their attention, they will move on, perhaps to a competitor’s website.
You want your website to be found on the search engines. Copy written with SEO in mind will help get you there.
Each web page copy will be optimised for carefully selected keywords. These relevant keywords will be strategically integrated into the page’s headings and body copy so that it can be found and ranked by Google.
Above all, the copy is written for humans. Web pages might be ranked by search engines but they’re read by people.
Your website copy needs to be relevant and useful, easy to read and understand and instil trust in your operation and what you offer.