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Copywriting That Sells Safaris

Copywriting is the art of persuasive writing. It is a powerful combination of compelling imagery with a strong sales message to lead people towards making a booking.

Your business needs copy, for everything from your website’s pages that drive sales, through safari tour itineraries that create excitement, to the blog posts that engage customers on social media.

Travel is about experiences. We’ll craft copy that tells your story, transporting your readers to Africa and painting a mental picture of the safari experience.

The copy will evoke emotion, sensation and the desire to travel. It will answer their need and show your safaris are what they have been looking for.

The idea is to write it so that people hear it and slides right through the brain and goes straight to the heart.

Your website has just seconds to:

  • Grab atttention
  • Build interest
  • Create desire
  • Motivate action

Website Copywriting

People don’t read on the web like they do with print.

They skim down a web page, scanning the headlines and highlights. If it captures their attention they will look closer and continue reading.

If the web page doesn’t capture their attention, they will move on, perhaps to a competitor’s website.

Copy for Humans & Google

You want your website to be found on the search engines. Copy written with SEO in mind will help get you there.

Each web page copy will be optimised for carefully selected keywords. These relevant keywords will be strategically integrated into the page’s headings and body copy so that it can be found and ranked by Google.

Above all, the copy is written for humans. Web pages might be ranked by search engines but they’re read by people.

Your website copy needs to be relevant and useful, easy to read and understand and instil trust in your operation and what you offer.

Tourism Copywriting

Destination Descriptions

Lush descriptions of your African destination(s) that evoke a mental picture of landscapes, wildlife and culture.

Tour Itineraries

Tour itineraries that speak to your target market and convey the type of experience they are looking for.

Blog Posts

Keep your blog updated with regular, interesting posts that can be created right on your website.

Website Copywriting

Engaging and informative web pages, written for humans (and Google) and formatted to be easily read.

Email Newsletters

Emails with subject lines designed to get them opened and well-written copy to keep them reading.

Article Copywriting

Informative and engaging articles for publication on media and magazine like Africa Geographic.

SEO Copywriting

Editing and writing website copy so that it can be found by search engines for the keywords you want to rank for.


Persuasive and informative brochures that really sell your safari lodge, camp, destinations and tours.

Ad Copywriting

Ads that grab people’s attention with concise headlines and copy and has a clear call to action.

Copywriting & Editing Packages

Essential Editing
Check for typos
Check grammar
Check style errors
Check image captions
- $15 page
Most Popular
Check for typos
Check grammar
Check style errors
Check image captions
Edit syntax
Edit copy
Organise copy
- $25 page
Full Content Creation
Search optimisation
- $75 page

Let's Talk

Like to work together? Tell us a little about you and the project you'd like to work with us on.