Email marketing campaigns are a highly economical and effective marketing tool for every safari operator.
An email marketing strategy, tailor-made for safari lodges or tour operators, builds relationships with your guests and agents and helps you to gain repeat business.
Send a customised email newsletter to inform guests and agents of new tours and safari options, renovations and upgrades as well as specials and safari options that you want to promote.
Most visitors to your website won’t make a booking on their first visit. They want to go on safari but are just not ready to commit.
Properly managed email marketing can turn these casual visitors into confirmed clients.
Use marketing automation to discover what each contact was and deliver the most effective message to convert them from visitors, to leads and finally to clients.
Keep the conversation going through email and demonstrate your superior service and knowledge of African safaris. When they’re ready, they’ll come to you.
Professionally designed, fully-tested email templates customised to your own branding.
Your emails will be optimised for mobile, so will look as good on smartphones and tablets as they do on laptops and desktops.
Beyond simple text, emails can include images, galleries, calls to action, links to your website and much more.
Each email is tested before it is sent to ensure it looks and functions as you intended.
Track your email campaigns and see how many people opened your emails and exactly what they clicked on each newsletter.
Dig deeper into each individual subscriber to see what they found interesting.
Identify who didn’t open an email and create a modified campaign that will grab their attention.
View your list growth over time, see where in the world your subscribers are located, then track engagement by country.
