An email marketing strategy, tailor-made for safari lodges or tour operators, builds relationships with your guests and agents and helps you to gain repeat business.
Send a customised email newsletter to inform guests and agents of new tours and safari options, renovations and upgrades as well as specials and safari options that you want to promote.
Most visitors to your website won’t make a booking on their first visit. They want to go on safari but are just not ready to commit.
Properly managed email marketing can turn these casual visitors into confirmed clients.
Use marketing automation to discover what each contact was and deliver the most effective message to convert them from visitors, to leads and finally to clients.
Keep the conversation going through email and demonstrate your superior service and knowledge of African safaris. When they’re ready, they’ll come to you.
