Marketing Strategy

Safari Marketing Strategy

Our safari marketing strategies are designed to increase your bookings and your profits.

We start by evaluating your business and needs, then create an action plan for you to achieve your goals and finally, help you to implement the plan.

We work in partnership with you to create a profitable safari operation, help you avoid costly mistakes, and keep you on the path to achieve your goals.

Africa signpost

Would you spend $500 to make $2,000? Of course you would.

Create an effective marketing strategy

Develop a solid online marketing plan that will be the foundation of your tourism success.

Have a website that generates bookings

Ensure your website is designed to be found by potential guests, create excitement about your destinations and tours, build trust and convert prospects into clients.

Get your website and tours found on Google

Search engine optimisation of your website to show up on Google so people ready to book a safari can find your website.

Leverage social media to promote your safaris

Promote your safaris on massive social networks and encourage clients and fans to share your story.

Move to the top of TripAdvisor listings

Get regular great reviews, move to the top of your destinations rankings and manage your online reputation.

Use the most effective, low cost marketing tool

Use cost effective email marketing techniques to turn casual enquiries into confirmed bookings.

Marketing Strategy & Action Plan Tailored for Your Safari Operation

We start with a comprehensive review of your marketing plan, online presence and marketing materials.

This review will include your marketing plan, brochures, tour itineraries, website, social media accounts, TripAdvisor and any other online review or booking sites.

You will receive a realistic strategy and action plan that is a roadmap to successfully marketing your safari operation online.

How it Works

  1. You provide information about your operation, destinations and tours along with samples of your marketing material.
  2. You will complete a questionnaire to enable us to learn about the challenges you are facing and to identify opportunities.
  3. We will talk it through with you to gain a better understanding of you and your business.
  4. We will prepare an online marketing strategy and action plans covering each aspect of online marketing that give you a step-by-step guide to success.
  5. After you’ve had time to review the strategy we will call to talk it through with you and answer any questions you might have.

What You Will Get

  • One-on-one consultation
  • Comprehensive review of your marketing efforts
  • Online marketing strategy
  • Detailed and realistic action plans
  • Regular newsletter with marketing tips

The strategy and action plans covers the key areas of online marketing for the tourism industry and includes a guide so you can take our recommendations and implement them yourself.

If you would like assistance, we’re available to help and a project plan can be developed based on your priorities and budget.

Martin Meyer, Martin Meyer Safaris

We are grateful beyond belief! The hours and advice you have given are without words!

We have already seen two enquiries this week alone via our site. David, without your help, expertise and advice this would have been near impossible!

Martin Meyer

Martin Meyer Safaris
David & Robyn Foot, Ride Botswana with David Foot Safaris
We were in a very weak position being completely IT ignorant. We found with great relief that David did not take advantage of this and was open, honest and clear in his delivery of everything.

David & Robyn Foot

David Foot Safaris

Marketing Strategy


  • One-on-one consultation
  • Comprehensive review of your marketing efforts
  • Marketing strategy
  • Detailed and realistic action plan
  • Regular newsletter with marketing tips

Let's Talk

Like to work together? Tell us a little about you and the project you'd like to work with us on.