Email Marketing

Engage With Guests & Agents Via Email

Email marketing campaigns are a highly economical and effective marketing tool for every safari operator.

An email marketing strategy, tailor-made for safari lodges or tour operators, builds relationships with your guests and agents and helps you to gain repeat business.

Send a customised email newsletter to inform guests and agents of new tours and safari options, renovations and upgrades as well as specials and safari options that you want to promote.

It is 15 times less expensive to sell to an existing customer than it is to acquire a new one.

Don't Lose Out on Bookings

Automate your marketing and sales to generate bookings even when you're not in the office.

Automate Your Marketing

Most visitors to your website won’t make a booking on their first visit. They want to go on safari but are just not ready to commit.

Properly managed email marketing can turn these casual visitors into confirmed clients.

Use marketing automation to discover what each contact was and deliver the most effective message to convert them from visitors, to leads and finally to clients.

Keep the conversation going through email and demonstrate your superior service and knowledge of African safaris. When they’re ready, they’ll come to you.

Email marketing automation
Email newsletter design for safari lodge

Branded & Optimised Emails

Professionally designed, fully-tested email templates customised to your own branding.

Your emails will be optimised for mobile, so will look as good on smartphones and tablets as they do on laptops and desktops.

Beyond simple text, emails can include images, galleries, calls to action, links to your website and much more.

Each email is tested before it is sent to ensure it looks and functions as you intended.

Track Email Marketing Performance

Track your email campaigns and see how many people opened your emails and exactly what they clicked on each newsletter.

Dig deeper into each individual subscriber to see what they found interesting.

Identify who didn’t open an email and create a modified campaign that will grab their attention.

View your list growth over time, see where in the world your subscribers are located, then track engagement by country.

Email marketing analytics reports

Email Marketing Plans

Email Pro

$200 / Month

  • Unlimited emails
  • Email testing
  • Analytics reports
  • List management
  • List segmentation
  • Copywriting
  • Marketing automation

Email Plus

$100 / Month

  • 2 emails /month
  • Email testing
  • Analytics reports
  • List management
  • List segmentation
  • Copywriting
  • -

Email Core

$75 / Month

  • 1 email /month
  • Email testing
  • Analytics reports
  • List management
  • List segmentation
  • Copyediting
  • -

Email Lite

$50 / Month

  • 1 email /month
  • Email testing
  • Analytics reports
  • List management
  • -
  • -
  • -

Email Marketing Setup

$175

  • Email marketing service setup
  • Subscriber list setup
  • Import of existing list
  • Template design & creation

Ongoing Email Marketing Costs

Pricing for email marketing is comprised of 2 components:

  • Email Marketing: Creation of email newsletters as well as management of the account and subscriber list.
  • Email Newsletter Cost: The cost to send newsletters to your subscriber list. The cost depends on the number of subscribers you have in your list. There is the option of a monthly plan or pay as you go.

For our preferred email marketing service, where your subscriber list is less than 2,000, up to 12,000 emails can be sent each month for free.

Email newsletter costs may differ if you use an alternate email marketing service. If you choose to use an alternate marketing service newsletter costs will be billed directly to you as per your arrangement with that service.

Let's Talk

Like to work together? Tell us a little about you and the project you'd like to work with us on.