Google has published an interesting tourism infographic that will be on interest to every safari operator. Google Think Insights summarised the study as follows:
Travel brands have traditionally relied on rewards and free gifts to keep customers coming back, but smart airlines, hotels and other organizations are realizing that by understanding the needs of travelers they can go beyond simple rewards and achieve true traveler loyalty. Our Google+ Advertiser Insights Travel Habits Study focused on dual income no kids (DINK) travelers to understand how and why they choose their trip.’
The study certainly shows the importance of TripAdvisor reputation management and getting you social media marketing working on sites like Facebook and Pinterest.